Using this tool has contemporary marketing power, as it always has and always will. But it's also because jingles activate multiple brain lobes simultaneously, noted Brandy Miller of communications company Creative Technology Services. The motor center is activated to process rhythm, the auditory center is activated to process sound, the language center processes lyrics, and the limbic system processes the overall emotional core of the song. It's a powerful recipe, she says. Advertising Continue reading below Additionally, consumer psychologist and retail consultant Bruce Sanders, author of Sell Well.
Sanders said. Any Southern Baptist minister and most campaigning politicians could have told scientists the value of rhyme. The rhythm soothes our defenses and the repetition of sounds lends the kind of familiarity we associate with truth. Moreover, rhythm energizes us and energy, even if spent inefficiently, can give us the perception of success. For marketers Raster to Vector Conversion reconsidering jingles, here are some tips for a successful implementation: 1. Rinse and repeat, within reason According to Strahilevitz, jingles should be simple, easy to remember, and repeated frequently enough that people memorize them, but not so often that they cause them to despise them.
Don't be afraid to be emotional According to Lee, a jingle should evoke an emotional response related to the experience of a brand's products or services, whether it's excitement, comfort, or happiness. 3. Keep it fresh To support - and drive traffic - brands must find ways to maintain interest and interaction with a jingle, such as encouraging consumers to share videos of themselves singing said song, as JG Wentworth put it. done earlier this year, noted Jason Bauman, SEO associate at Internet. and e-commerce optimization firm Trinity Insight. Such efforts can also help improve organic traffic and search visibility.