When you are reactive, you wait for someone else to come out with a new product or feature and ride on their coattails. Reactive marketing is about responding to opportunities after they arise. For example, changing a PPC campaign after the data proves it isn’t working or creating content that customers or leads have requested. Proactive marketing is taking action based on predictive data and ensuring that people know who you are long before they ever need your product or service. For example, noticing growth in the automated chatbots industry and investing.
Being proactive doesn’t come naturally to many business leaders, especially in busy companies just trying to stay one step ahead. Why is a proactive strategy critical to business success? For starters, a proactive strategy tends to be cheaper. It costs less to take care of small issues before perfect mobile number list do they become big, expensive problems. It also increases the flexibility of your company as a whole. When you are constantly looking forward and planning, your business can innovate and pivot when times get tough. via GIPHY Let’s say you owned a bakery at the start of the COVID crisis. If you were paying attention.
You might have noticed that more customers wanted to be able to order online and just pick up their order — or even get it delivered. Now, there was no way you could have predicted the government would force restaurants and bakeries to close to dine-in customers, right? But, as a proactive business owner, you decided to learn about what platforms you could use for online ordering, what type of hardware you need, and how to integrate it with your accounting software. Then COVID hits, but you’re prepared. You didn’t plan for a global pandemic, but you did pay attention to changing trends. You quickly set up online ordering.