Crucially, digital marketing makes it possible to measure the last-click revenue and assisted conversions generated by each channel. This is very powerful for data-driven marketers because it takes the guesswork out of it. It provides data from which you can gain insights for business growth. Unfortunately measurement in the field of digital PR has not been so elegant so far.
Many of the metrics used in digital PR are vague and unhelpful to both clients and agencies. Many digital PR reports contain various metrics combining everything from social media UK WhatsApp Number List engagement to average to audience. you very little about measurable ROI. In this blog post we propose a more rigorous framework for measuring digital PR metrics.
The framework facilitates meaningful and transparent reporting enabling you to more accurately measure long-term ROI. This is done by putting digital PR under the umbrella that digital PR belongs to. The origin of digital PR The reason why digital PR evolved from traditional PR is to solve problems. In recent years digital PR has developed into an independent service and profession.